This
study integrates domestic and international literature and market cases on
covert packaging design to explore the application of the “Deceive the Heavens
to Cross the Sea” strategy in packaging design, providing practical guidance
for designers. Using Pinterest and Zool as data sources, 54 relevant market
cases were collected. A systematic analytical framework was constructed by
combining Eastern strategic thinking with Western theoretical perspectives. An
in-depth analysis of packaging design elements such as theme, decoration,
structure, craftsmanship, and colour was conducted. The study identified key
features of “Deceive the Heavens to Cross the Sea” strategy packaging, including
themes that mimic everyday objects, suggestive decorative designs, shapes and
craftsmanship serving thematic expression, and bright, highly saturated colours.
Some packaging materials exhibit complex multi-layered structures. Products
utilizing the “Deceive the Heavens to Cross the Sea” strategy exhibit a
contrast between the product itself and its thematic presentation. This study
provides design recommendations based on this concept, contributing to the
theoretical exploration and practical innovation in packaging design.
