The Tunisian tourist offer
has long been standardized and focused on a coastal product. Tourism
institutions and actors have shown efforts to diversify this offer,
particularly by introducing alternative tourism such as Saharan tourism, where
local development's geographical, tourist, and socio-economic opportunities
seem obvious. Tourism is one of the world's most important economic activity,
having significant economic growth potential for emerging and least developed
countries. However, in its current incarnations, it is controlled by foreign
operators, and its focus on coastal tourism is unfavorable. In order to attain
growth, the nation must develop its travel offerings using a variety of
strategies, such as improvement of current solutions, positioning the offer as
having value, and surprise the customer. Innovation requires specialized
marketing, as it requires defining or redefining the activity, developing or
revising the offer, analyzing the competition, and understanding the new
customer behavior. However, the results expected from such a policy remained
insufficient and concluded that while desert tourism is meant to be a
by-product of coastal tourism, coastal tourism still predominates in Tunisia.
Saharan tourism is defined as a "desert" product, similar to
thalassotherapy and golf. It serves as a way for guests who have travelled to
the coast to extend their stay. Saharan tourism remained a complementary
product (complementation to the sea through circuits towards the Sahara). This
work aims to include how the Sahara and these regions can become fully-fledged
tourist destinations.
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